La Camaro en France après le retrait de Chevy

[Unknown]

Info donnée par Chevrolet France quand à son avenir en France et l'entretien/commercialisation des véhicules.

http://www.chevrolet.fr/espace-client/i ... tante.html

[mike pretty]

merci interessant

[johnkeats]

ça parle pas de la camaro ...

[Volcanoe]

D'après les informations que j'ai eu via mon garage, la camaro ne sera pas maintenu pour le moment. Uniquement la corvette, par contre étant donné que chevrolet se retire "officiellement" d'Europe. Le garage ou j'ai acheté ma V2, va se transformer en importateur. Il estime que chevrolet ne dois pas quitter la Suisse, car le berceau d'origine reste la Suisse tous de même, donc possibilité d'aller acheter n'importe quelle modèle chez lui normalement + d'autre véhicule aussi je pense

[Vince]

Ils parlent des "modèles emblématiques" qui seront toujours vendus après 2015. La Camaro en fait-elle partie? Mystère

[david1]

Il me semble que la camaro et la corvette seront vendu après 2015

[Indiana]

Ou alors c'est la corvette stingray, la corvette zo6, la corvette zr1, ... Nul part Chevrolet n'a pris la peine de nommer la Camaro, étrange non ?

[Cobalt]

Il serait bien qu'ils continuent/commencent à importer l'ensemble de la gamme Chevrolet Performance! A quand cette SS chez nous

[Baere]

C'est quand même marrant, ça ressemble vraiment à un grand foutoir chez Chevrolet, dure dure de rester confient

[Unknown]

La camaro après le départ de Chevrolet d'Europe de l'ouest serait distribuée via le réseau Cadillac en plein évolution.

Cadillac Reveals Renewed European Strategy

Cadillac has had a tough time competing in Europe, with the poor image of its Saab-based BLS probably still lingering in the minds of Europe’s luxury car buyers. Cadillac made a half-hearted return to the European market in 2010 by offering a handful of select models, but now it’s full steam ahead, with the American luxury brand promising a full lineup of models, new dealerships and a dedicated team of marketing staff.

Starting this year, Cadillac will offer its ATS, ATS Coupe, CTS, SRX and Escalade models, and there are plans in place to expand this further going forward. One strong possibility is the upcoming ‘LTS’ flagship sedan.

Cadillac’s dealers will also be the place for Europeans to buy and service the latest Chevrolet Corvette (Stingray and Z06) and Camaro models. You may recall that General Motors Company [NYSE:GM] is pulling its Chevy brand out of Europe but will continue to offer select performance models. Going forward, Opel will fill the mainstream role with Cadillac taking up the luxury reins.

Cadillac isn’t expecting to make major inroads in gaining market share from Europe’s established luxury brands anytime soon. The brand sees itself as a challenger, although it sees this as an opportunity to challenge the traditional approaches to marketing and selling luxury cars. One example of this approach is collaboration with Uber and its app-based taxi service.

Cadillac recently snagged former BMW marketing executive Uwe Ellinghaus to run its own marketing operations for the globe. So far he’s helped the brand become one of the fastest growing full-line premium brands. In the U.S. last year Cadillac’s sales grew 22 percent, which was more than double the growth rate of the overall industry. Outside the U.S., Cadillac grew by about 30 percent, with China leading the way in 2013 with a sales increase of 66 percent, year-over-year, to more than 50,000 units.

The good news for readers back in the U.S. is that the renewed focus on Europe may see more Cadillac models designed to accept diesel engines as the oil-burners will be necessary if Cadillac has any hope of gaining significant traction across the pond.

http://www.motorauthority.com/news/1090 ... n-strategy